LEGO Group and BBC Studios Announce Exciting Partnership for LEGO® Bluey Sets in 2025
The LEGO Group and BBC Studios have partnered to bring the beloved world of Bluey into the creative universe of LEGO® for the very first time. This exciting collaboration will introduce six new LEGO Bluey sets, set to release in 2025, across LEGO 4+ and LEGO DUPLO themes. These sets will be inspired by the popular animated children's series Bluey, which follows the adventures of Bluey, an energetic Blue Heeler puppy, and her family, including her little sister Bingo, Mum, and Dad.
Bluey is known for its fun, imaginative storytelling, where Bluey’s boundless energy leads to unpredictable and humorous adventures. The LEGO Bluey sets aim to bring these beloved characters and scenes to life, offering families an opportunity to build, roleplay, and engage in creative play based on their favorite moments from the show.
"We’re thrilled to combine the magic of LEGO play with the world of Bluey in this exciting partnership," said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group. "Both LEGO and Bluey share a strong focus on imaginative play, making this collaboration the perfect match for younger builders and families to enjoy together."
Julie Kekwick, Head of Licensing Hardlines Consumer Products at BBC Studios, shared her excitement, saying, "Partnering with LEGO to create LEGO Bluey products offers families a brand-new way to engage with the lovable characters and stories from Bluey, inspiring even more imaginative play."
Bluey has become a global phenomenon, ranking as the most-watched series of 2024 on Disney+ and the number one kids' show on streaming platforms in the U.S., with over 50.5 billion minutes watched through November. The show also holds top spots on ABC Australia, CBeebies, Disney+ UK, and Disney Jr in countries such as Canada, Spain, Portugal, Poland, and South Africa.
Stay tuned for more details on the upcoming LEGO Bluey sets, which will be revealed this spring. For updates, visit www.LEGO.com and www.Bluey.tv.
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Trav began building and collecting LEGO at an early age. In order to share his collection and reviews with the LEGO community, he started this blog. Since 2005, Trav has started collecting and building LEGO sets with the City theme as his favorite and created a coffee table in 2016 to display his collection in his living room.
